The opportunities and challenges of livestream ecommerce for brands

TikTok Shop’s efforts could make livestream commerce popular in the US in 2024. Even though the U.S. may not catch up with China, where we predict 40.2% of internet users will buy something from a livestream in 2024, livestream commerce still has a chance to succeed in the U.S.

Sophia is passionate about Digital Marketing, E-commerce, and travel. I also like photography and writing interesting articles.