Taobao, China’s leading e-commerce platform, has launched a new company to offer comprehensive operational services for live e-commerce. The company aims to help celebrities, KOLs, and MCN agencies who are new to Taobao to start live streaming and integrate into ...
TikTok Shop’s efforts could make livestream commerce popular in the US in 2024. Even though the U.S. may not catch up with China, where we predict 40.2% of internet users will buy something from a livestream in 2024, livestream commerce ...