E-commerce Marketing Statistics for 2024

General E-commerce Statistics

• The global e-commerce market is expected to be $6.9 trillion in 2024.
• US retail e-commerce is expected to be 75% generated through mobile sales.
• Cross-border e-commerce is expected to grow 108% between 2023 and 2028.
• Fashion has the highest total e-commerce revenue in the world, with a total of $990 billion.
• In the US, computer and consumer electronics account for 21.2% of total online sales.
• 18% of local searches will lead to a sale within 24 hours.
• Amazon makes up 44% of all e-commerce sales.
• $260 billion of lost e-commerce orders can be recovered by simply creating a better checkout design.

Read also:

5 e-commerce trends you need to know for 2024

E-commerce Consumer Behavior Statistics

• 39% of consumers making a purchase online prefer to pay using PayPal.
• In the US, 56.6% of people prefer to shop online.
• 8 million US consumers shopped online in 2023.
• 43% of e-commerce traffic originates from organic Google searches.
• 78% of people who shop online buy something at least once a month.
• People aged 25-34 years old are the largest group of online shoppers.
• In 2023, the abandonment shopping cart rate was at 79.53%.
• 47% of users abandoned their cart during checkout because extra costs were too high.