E-commerce Marketing Statistics for 2024

E-commerce is a dynamic and evolving market. By analyzing historical data, we can learn more about the trends and opportunities for the future. Here are 26 essential statistics for e-commerce marketing.

Shopify Statistics

  • On average, a Shopify store’s revenue is USD 67,000.
  • Shopify has generated $444 billion in global economic impact.
  • On average, a customer spends $72 on Shopify.
  • Shopify has more than 2.1 million users daily.
  • Shopify’s workforce makes up more than 7,000 people.
  • Over 4.8 million websites are implementing Shopify as of January 2024.
  • The United States makes up the majority of the total Shopify stores, which is 2,907,545 stores.

BigCommerce Statistics

  • BigCommerce has more than 150 stores globally.
  • Facebook is the primary platform used for BigCommerce stores, at 28.6%.
  • 25% of BigCommerce stores have 1-9 people employed.
  • 43,533 live websites use BigCommerce.
Sophia is passionate about Digital Marketing, E-commerce, and travel. I also like photography and writing interesting articles.