E-commerce Marketing Statistics for 2024

E-commerce is a dynamic and evolving market. By analyzing historical data, we can learn more about the trends and opportunities for the future. Here are 26 essential statistics for e-commerce marketing.

Table of Contents

General E-commerce Statistics

The global e-commerce market is expected to be $6.9 trillion in 2024.
US retail e-commerce is expected to be 75% generated through mobile sales.
Cross-border e-commerce is expected to grow 108% between 2023 and 2028.
Fashion has the highest total e-commerce revenue in the world, with a total of $990 billion.
In the US, computer and consumer electronics account for 21.2% of total online sales.
18% of local searches will lead to a sale within 24 hours.
Amazon makes up 44% of all e-commerce sales.
$260 billion of lost e-commerce orders can be recovered by simply creating a better checkout design.

E-commerce Consumer Behavior Statistics

39% of consumers making a purchase online prefer to pay using PayPal.
In the US, 56.6% of people prefer to shop online.
8 million US consumers shopped online in 2023.
43% of e-commerce traffic originates from organic Google searches.
78% of people who shop online buy something at least once a month.
People aged 25-34 years old are the largest group of online shoppers.
In 2023, the abandonment shopping cart rate was at 79.53%.
47% of users abandoned their cart during checkout because extra costs were too high.

Shopify Statistics

On average, a Shopify store’s revenue is USD 67,000.
Shopify has generated $444 billion in global economic impact.
On average, a customer spends $72 on Shopify.
Shopify has more than 2.1 million users daily.
Shopify’s workforce makes up more than 7,000 people.
Over 4.8 million websites are implementing Shopify as of January 2024.
The United States makes up the majority of the total Shopify stores, which is 2,907,545 stores.

BigCommerce Statistics

BigCommerce has more than 150 stores globally.
Facebook is the primary platform used for BigCommerce stores, at 28.6%.
25% of BigCommerce stores have 1-9 people employed.
43,533 live websites use BigCommerce.