8 Effective Strategies to Boost Your Ecommerce Growth

You want your ecommerce business to grow, right?

But it’s not easy. There are many other brands competing for the same customers. And those customers have very little patience and high expectations.

Don’t give up.

In this guide, we’ll show you eight ways to grow your e-commerce business. You can start using these tactics today.

Are you ready?

Table of Contents

1. Optimize Your Ecommerce Website for Conversion

You want your e-commerce website to make more money for your business. That means you need to turn more of your visitors into customers. But if your website is not optimized for conversion, you’re losing a lot of sales.

Imagine this.

You get 100,000 visitors from Instagram to your e-commerce website every month. But your website is so slow that it takes more than 10 seconds to load. How many of them do you think will wait? Not many. Most of them will just leave and never come back.

That’s a terrible way to waste your marketing efforts.

You need to make sure your website is fast, easy, and attractive for your visitors. You need to optimize your e-commerce website for conversion. In this article, we’ll give you some tips on how to do that.

Make Your Website Mobile-Friendly

A lot of people use their phones to buy things online.

You need to make sure your website works well on mobile devices. It’s not just for your customers’ convenience. It’s also for your website’s ranking on Google.

Google has used mobile-first indexing since 2019. That means Google looks at the mobile version of your website first when it decides how to rank it on the search results.

So, if your website is not mobile-friendly, it could hurt your visibility on Google.

That’s why you need to optimize your e-commerce website for mobile devices.

Increase Your Page Speed

How fast your webpage content loads is called page speed. It’s very important for your website visitors—they don’t like to wait too long. If your page takes more than four seconds to load, you might lose a quarter of it.

You don’t want to miss any potential sales, do you? Then you should make page speed a priority.

Page speed also affects how Google ranks your website. Google cares about page experience, which includes how quickly your page loads.

The way your website is organized can affect your sales a lot.

If your website is easy to navigate, your visitors can find what they want without any hassle. That makes them happy and satisfied.

And when your visitors are happy and satisfied, they are more likely to buy something from you.

Look at how this website has a simple and clear navigation. It has a top menu with the main categories, arrows that show where you are, names that make sense, a search box that you can use, and products that are grouped well.

But if your website is hard to navigate, your visitors can get annoyed and frustrated. And that can make them leave your website without buying anything.

Offer Multiple Payment Options

Different customers like to pay in different ways.

Some prefer to use credit cards, while others like to use digital wallets.

If you want to reach more customers and make them happy, you should give them more payment options. This can also help you avoid losing sales when customers leave your cart. This is especially important if you sell to different countries.

2. Optimize Your Store for Search Engines

SEO means making your web pages show up higher when people search for things related to your business on search engines.

Showing up higher can help you get more people to visit your online store.

For example, let’s say you have a growing online business that sells leather bags. And one of your best products is a vintage leather bag. You want more people to see that product page.

You can make that page more likely to appear on the first page of search results when people look for “vintage leather bag” by using SEO.

Here are some tips on how to do SEO for your online store:

Perform Keyword Research

When you want to know what words or phrases your potential customers use when they search online, you need to do keyword research. This helps you choose the best keywords to make your web pages show up higher in the search results.

You should look for keywords that are:

Related to your brand and products Not too hard to rank for (i.e., low keyword difficulty) Popular among searchers (i.e., high search volume) If you don’t do this step, your webpages might not get a lot of traffic from search engines.

For example, if the keywords you choose are too competitive, you might have a hard time getting on the first page of search results without spending a lot of time, money, and effort.

Or, if you choose keywords that are not very popular, your content might rank well. But it won’t get many visitors because not many people search for those keywords.

An example:

If you sell sports shoes, you might want to rank for keywords like “sports shoes,” “men’s sports shoes,” or “women’s sports shoes.”

Targeting these keywords might not be ideal due to intense competition.

It’s a good idea to find keywords that you have a better chance of ranking for.

Optimize Your Website for On-Page SEO

You want your web pages to show up higher in search engine results, right? Then you need to do on-page SEO. This means making your content better and easier for search engines to understand.

Some of the things you can do are: to write original and useful content, use keywords that match what people are searching for, and break up your content into headings and subheadings. You can also improve title tags, meta descriptions, alt texts, and other things that search engines look at.

On-page SEO is important because search engines use the content to figure out what your page is about and whether it answers the searcher’s question.

It’s a big factor in how search engines rank your webpage in search results.

Improve Your Site’s Technical SEO

You want your website to be easy for search engines to find, read, and index, right? That’s what technical SEO is all about.

It means making your website work well on different devices, load fast, avoid duplicate content, and more.

Doing technical SEO can also make your website more user-friendly. And since user experience is a key factor for SEO ranking, it can help your website show up higher in search results.

Our Site Audit tool can help you find and fix technical issues with your website.

Just follow the steps we did before to set up your project.

When you have the audit results, click the “Overview” tab.

Under “Thematic Reports,” you can check technical SEO aspects of your site like:

Crawlability: how well search engines can find and index your web pages.

HTTPS: how secure your website is.

Site performance: how fast your site loads.

3. Implement a Solid Email Marketing Strategy

Email marketing is a great way to get your e-commerce customers to buy from you again.

For example, you can send an email with a 15% off coupon code to customers who haven’t bought anything from you in the last 30 days. This can tempt them to come back and shop with you.

Or, you can send an email to customers who have left items in their cart. You can remind them of what they’re missing and offer them a sweet deal to make them complete their purchase.

But email marketing is not just about selling and reminding. It’s also about helping and inspiring your customers.

For example:

If you sell kitchen gadgets, you can send emails with yummy recipes, seasonal cooking ideas, and kitchen safety tips. In these emails, you can show how your kitchen gadgets can make cooking easier and more fun.

To help you implement a solid email marketing strategy, here are a few tips to consider:

Create Segmentable Email Lists

You can make your email marketing more effective by creating smaller and more targeted lists of customers. This way, you can send them emails that are relevant and personalized to their needs and interests.

For instance, if you have a clothing store that operates worldwide, you can use the location data that you have collected for each customer to segment your email list. Then, you can send them emails that match their local preferences and seasons.

Create Compelling Emails

You want your customers to open your emails, right? But they probably get hundreds of other promotional emails that they ignore. How can you make yours stand out?

By writing email content that makes your customers say “Wow.”

You can do that by using catchy subject lines, beautiful images, social proof, interactive content, and a stunning template.

Set Up Email Sequences

You want to send emails that match the different stages of your customers’ journeys. Here are some email sequences that you can set up:

Welcome series: to say hello to new customers and tell them more about your brand.

Educational: to share useful content that relates to your product or industry.

Cart abandonment: to nudge customers to complete their purchase of products that they left in their cart.

Post-purchase: to thank customers for buying from you, give them tips on how to use or care for their product, and suggest other products that they might like.

4. Implement a Customer Loyalty Program

You want your customers to keep coming back to you, right? One way to do that is to start a customer loyalty program. This is a way to reward your customers for buying from you and engaging with you.

You can give them different kinds of rewards, like points, discounts, or free products.

A customer loyalty program can make your customers buy more from you. According to a survey, 83% of customers say that being in a loyalty program makes them buy more from the same brand.

It can also help you build strong relationships with your customers. More than 64% of retailers say that they can connect better with their customers through their loyalty programs.

A customer loyalty program can help you:

Save money on marketing
Make your customers loyal to your brand
Make your customers promote your brand and products
Build deeper relationships with your best customers
Get valuable feedback from your loyal customers A good example of a customer loyalty program is Sephora’s “Beauty Insider”. They have a system where customers get more benefits as they spend more.

If you want to make your customers happy and loyal, here are some things you can do:

Create different levels of rewards for your customers based on how much they buy from you. The more they spend, the more they get.
Explain the benefits and rewards of your loyalty program in a simple and clear way. Don’t confuse your customers with complicated terms or conditions.
Make it easy for your customers to join your loyalty program. Don’t ask them for too much information or make them fill out long forms.
Send emails to your customers to remind them of your loyalty program and how they can earn more rewards.
Give extra points or rewards to your customers who share your brand or loyalty program on social media. This way, they can help you spread the word and attract more customers.

Also read:

How to launch your e-commerce store a practical guide from start to finish

Did you know that more than 8 out of 10 shoppers use social media to decide what to buy?

That’s why you need to have a strong social media presence for your brand. It can help you reach more people, make them aware of your brand, and sell more products.

But that’s not all. You can also use social media to talk to your customers, listen to their feedback, and build trust with them. And learn more about what they want and need from you.

So don’t miss this opportunity. Start growing your social media presence today and see how it can help you grow your customer base and loyalty.

You need to know where your customers hang out online.

Find out which social media platforms they use the most and join them there.

For example: if you sell cool shoes for young people, you might want to be on Instagram, TikTok, and Pinterest.

Publish Engaging Content

You want to reach more people and keep them interested in your brand. However, creating good social media content can be hard and costly.

Don’t worry, we have some tips for you:

- Ask your customers to share their photos, videos, or stories with your products. This is called user-generated content and it can show how much people love your brand.
- Share what your customers say about your brand. This is called customer testimonials and it can show how your brand solves their problems or makes them happy.
- Use your old content in new ways. This is called repurposing content and it can save you time and money. For example, you can turn a blog post into a video or a podcast.

Growing your social media presence naturally can take a while.

If you want to reach your ideal audience faster, you might want to consider using paid social media ads.

Paid social media ads can help you boost your brand awareness, gain more followers, and drive more traffic to your online store in a shorter time.

Don’t forget to check your stats on social media.

Keep an eye on social media metrics such as impressions, reach, likes, comments, follower/subscriber growth rate, engagement rate, and more.

This task can be hard if you’re tracking metrics on different platforms.

6. Run Influencer Marketing Campaigns

Working with influencers is a great way to grow your e-commerce business.

When you partner with influencers, you reach out to their loyal followers.

You also benefit from the trust that influencer has earned with their audience.

More and more people are listening to influencers when they buy something. About 54% of social media users aged 18-29 say that influencers affect their buying choices. For people aged 30-49, the number is 42%.

Collaborate with the Right Influencers

Choose influencers who have followers/subscribers that match your target audience.

And don’t just look at how many people they reach. Make sure their followers are active and engaged.

Otherwise, you might end up wasting your time, money, and efforts on campaigns that don’t work.

Work with Influencers with Small(er) Audiences

If you want to work with influencers who have a lot of followers, you might think you need a big budget. But that’s not true.

Some influencers have millions of fans and they charge a lot of money for a single post. For example, an Instagram post from a mega influencer can cost more than $10,000.

Even influencers who have half a million or more fans can charge between $5,000 and $10,000 for an Instagram post.

But don’t worry if you don’t have that much money to spend on influencer marketing. You can still get great results by working with smaller influencers.

Nano-influencers have between 1,000 and 10,000 fans and micro-influencers have between 10,000 and 50,000 fans. They are more affordable and more authentic than bigger influencers.

So, if you want to run a successful influencer marketing campaign without breaking the bank, you should consider collaborating with nano- and micro-influencers.

Even better, these influencers often have engagement rates that are higher than mega and macro influencers. Their audience is more likely to interact, comment, share, and take action on their posts.

And since they have a lower follower/subscriber base, they may not be working with multiple brands at once. They can allocate more time to your campaign.

Use an All-in-One Influencer Marketing Platform

Influencer marketing can be hard. You have to do a lot of things to make it work:

You have to find influencers who are relevant to your brand and your audience.
You have to check if they are trustworthy and reliable.
You have to contact them and negotiate with them.
You have to give them clear instructions on what you want them to do and how much you will pay them.
You have to coordinate with them on when and how they will post the content.
You have to measure the results of your influencer marketing campaign.

And it gets even harder if you work with many influencers at the same time.

Also read:

Navigating the future of e-commerce embracing trends and strategies for success

7. Establish Your Presence on E-commerce Marketplaces

If you want to sell more products online, you should consider selling on e-commerce marketplaces. These are websites like Amazon, Walmart, eBay, and Alibaba that have millions of customers who shop there every month.

When you create your own store on these websites, you can show your products to more people who might be interested in buying them.

But that’s not the only reason why you should sell on e-commerce marketplaces.

Here are some other benefits of selling on these websites:

They have a lot of customers who trust them. They know how to use the website, they feel comfortable with the payment and return policies, and they are more likely to buy from you.
They have many tools and features that can help you grow and protect your business. For example, some of them can help you with marketing, customer service, and fraud prevention.
Some of them can also help you with shipping and handling. They can store your products, pack them, and send them to your customers. This can save you time and money.

8. Invest in Customer Service

Customer service is very important for online shoppers. They care a lot about how you treat them and how you solve their problems.

A study by Zendesk found that more than half of the customers choose to buy from a store based on how good their customer service is. Almost three out of four customers say they would stop buying from a store if they had a few bad experiences with their customer service.

This shows how much you need to focus on providing great customer service.

If you do that, you can keep your customers happy and loyal. And they will tell their friends and family about your store and how awesome you are.

Here are some ways to provide great customer service:

Offer Multi-Channel Support

Different customers have different preferences when it comes to how they want to communicate with you. Some like to chat live, some like to send emails, and some like to use social media platforms. You should make it easy for your customers to contact you on the platforms they like best.

But how can you manage customer communication across different platforms without losing track of anything? One way is to use a customer service helpdesk that integrates all your communication channels in one place. For example, Help Scout or Gorgias are tools that let you centralize your communication and provide better customer support.

Implement an AI-powered chatbot

A chatbot that uses AI can help customers right away. It can solve their problems and answer their questions as soon as they ask them.

This can make their shopping experience better and also make them less likely to leave their carts without buying.

Customers don’t have to wait for a human to reply to their questions, their questions are answered immediately.

Offer Multiple Self-Service Options

Sometimes, you can find the answers to your questions by yourself, without needing to talk to a customer service person. There are many resources that can help you do that, such as frequently asked questions, guides, blog posts, videos, and more. These are called self-service options.

Your E-commerce Growth Strategy

You want your online store to grow and succeed, right? But there are so many other stores out there, how can you make yours stand out?

You need the right tools and strategies to help you with different aspects of your business, such as making your customers happy, reaching out to more people, rewarding your loyal fans, or ranking higher on Google.

These are the things that will help you grow your e-commerce business. If you want to learn more about how to do SEO, social media, and more for your online store, read our articles on TipsLoves.