Shop Smarter, Not Harder: The ‘Do Nothing’ Approach to Online Shopping Savings

One of the best ways to save money when shopping online is to leave an item in your cart and then … walk away.

Online shopping has made it easy to buy what you need (or want) with just a few clicks. But you might be wasting time and money if you don’t know how to shop smart. There are many tools and tricks to help you find the best deals, but one of the simplest ones is to trigger an “abandoned cart email” from the site you were browsing, which might offer you a discount or a freebie to complete your purchase.

“Online shoppers abandon their carts 70% of the time,” Emily Ruane, the head of HuffPost Shopping, told us, Raj Punjabi and Noah Michelson, the hosts of HuffPost’s “That sounds like a lot, but it’s similar to how you might go into a store and look at things and then just leave. The difference is that online, they might chase you with a 20% off coupon or free shipping.”

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That’s because online retailers want to make the sale. So, if sending you a coupon will make you go back and buy the item, many of them will do it. And, if the item is something they really want to get rid of, the discount could be even bigger.

Ruane said that it’s hard to predict which retailers will send you an abandoned cart email. But she added, “If it’s something you think will stay in stock, it doesn’t hurt to try.”

This is just one of the many tips we learned from our conversation with Ruane. We also talked about the truth behind Black Friday and Amazon Prime Day sales, how you can support the communities you care about while shopping online, why reading three-star reviews is often more helpful than reading one- or five-star reviews, and much more.

Sophia is passionate about Digital Marketing, E-commerce, and travel. I also like photography and writing interesting articles.