Amazon Drives into Online Car Sales with Hyundai Partnership

Amazon is expanding its reach into the car industry by partnering with Hyundai to sell vehicles online starting in the second half of 2024. This marks a significant move for Amazon, steadily expanding its presence in the automotive sector.

The Amazon car sales section will allow customers to browse vehicles in their area based on various preferences, including model, trim, color, and features. Once they’ve chosen their preferred car, they can complete the purchase online using their chosen payment and financing options. Customers will then have the option to pick up the vehicle from their local dealership or have it delivered.

This partnership with Hyundai will initially focus on selling Hyundai vehicles on’s U.S. store, possibly expanding to other brands later in the year. The move is expected to benefit both Amazon and Hyundai by providing a convenient online platform for customers to shop for and purchase cars, while also expanding Hyundai’s reach to a wider audience.

Amazon’s foray into car sales comes as the e-commerce giant continues to diversify its offerings and expand into new markets. This move is consistent with Amazon’s strategy of providing customers with a seamless and convenient shopping experience across a wide range of products and services.

The partnership with Hyundai is also significant for the automotive industry, as it signals a shift towards online car sales. This trend is expected to continue in the coming years, as more and more customers prefer to shop for and purchase cars online.

Overall, Amazon’s decision to sell cars online is a major development in both the e-commerce and automotive industries. It is expected to have a significant impact on the way customers shop for and purchase cars in the future.

The companies also revealed other areas of collaboration on Thursday. Hyundai said it will choose Amazon Web Services as its main cloud provider and will add Alexa voice assistant to the automaker’s next generation of vehicles starting in 2025.

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Sophia is passionate about Digital Marketing, E-commerce, and travel. I also like photography and writing interesting articles.