“AI Is Not Just a Tool—It’s Strategy”: Vietnam’s E-Commerce Leaders Unite to Build the Data-Driven Future
On November 1, 2025, as part of the inaugural Autumn Fair 2025, Vietnam’s Department of E-Commerce and Digital Economy hosted a pivotal conference:
“AI Commerce – Shaping the Next Generation of Growth”
More than a tech talk—it was a national call to action.
With e-commerce now a core growth pillar (and Vietnam’s market surpassing ₫300 trillion in 9 months alone), the message was clear:
The next competitive edge won’t come from more ads or cheaper shipping.
It will come from AI and big data—wielded wisely.
“AI is not just a tool—it is a core strategy that transforms vast amounts of data into competitive advantage—the key to exponential growth.”
— Lai Viet Anh, Deputy Head, Department of E-Commerce & Digital Economy
🧠 What’s Driving Vietnam’s “Golden Phase” of E-Commerce?
According to Nguyen Huu Tuan, Director of the Centre for E-Commerce and Digital Technology Development:
✅ Infrastructure: High-speed 5G, nationwide logistics
✅ Behavior: 81% of shoppers now use mobile-first platforms
✅ Regulation: Clearer policies on digital payments, data, and cross-border trade
✅ Platforms: Shopee, TikTok Shop, and Lazada doubling down on “shoppertainment”—live streams, gamified shopping, and AR try-ons
And AI? It’s no longer optional—it’s the central nervous system of modern commerce.
🔑 4 Key AI Applications Reshaping Vietnamese E-Commerce
60%+ of Vietnamese enterprises now use AI in at least one of these areas—up from 22% in 2022.
📊 Data Isn’t Just Insight—It’s Revenue
Enter Metric.vn—Vietnam’s leading e-commerce analytics platform—and the numbers speak volumes:
- 📈 +54% revenue uplift for brands using real-time data
- 💰 25% higher chance of doubling profits with predictive analytics
- ⚡ 30-second reports on sales, share, and trends across Shopee, Lazada, TikTok Shop, and Tiki
- 📅 5-year historical database—tracking seasonality, competitor moves, and breakout categories
“Data is the new core foundation—without it, growth is guesswork.”
— Do Thi Thanh Huong, Market Research Head, Metric Data Science
🚀 The Vision: From “Digital Adoption” to “AI Leadership”
The conference wasn’t just about tech—it was about transformation:
- Small sellers → data-savvy strategists
- Generic campaigns → hyper-personalized journeys
- Reactive operations → AI-anticipatory logistics
- Price wars → value-driven loyalty
As Vietnam’s e-commerce ecosystem matures, the winners won’t be the biggest or cheapest—but the smartest with data.
Final Thought: The Future Is Built on Bytes—Not Just Boxes
Vietnam is no longer just participating in the digital economy.
It’s architecting its next chapter—with AI as the blueprint and data as the steel.
For businesses, the message is urgent:
Start small. Pilot one AI use case. Track one metric.
But start—before the next generation of growth leaves you behind.
📈 How is your business leveraging AI in e-commerce? Share your story—we’d love to feature real-world examples.
Source: nhandan