Amazon.com opens a new tab and has launched a new artificial intelligence tool that aims to answer shoppers’ queries about products, but the feature also creates new dilemmas. The software, called Rufus, is supposed to assist users by finding the ...

Rufus is the name of Amazon’s new shopping assistant, and it’s currently available for some customers. Meet Rufus, the AI shopping assistant from Amazon that shares its name with the company’s corgi mascot. Rufus is powered by Amazon’s products, customer ...