The latest yearly report on the e-commerce sector shows that Nike will be the UK’s top e-commerce brand in 2023.
Salience Search Marketing, the report’s author, examined 11 key performance indicators, such as year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to uncover the names leading the industry.
The UK’s Top 5 prominent e-commerce brands of 2023
The report reveals the top e-commerce brands in the sector by analyzing their monthly search volume and owned social score. The owned social score combines the number of followers and engagement rate on major social platforms for each brand.
| Rank | Brand | Brand searches per month | Owned social score |
| 1 | Nike | 1,830,000 | 394,850 |
| 2 | Ikea | 3,350,000 | 65, 212 |
| 3 | Samsung | 550,000 | 322,620 |
| 4 | Apple | 1,220,000 | 72,300 |
| 5 | ASOS | 3,350,000 | 25,802 |
According to the findings, Nike is the most dominant e-commerce brand in the sector. It has the highest brand awareness with more than 1.8 million monthly brand searches and an owned social score of 394,850, which measures the number of followers and engagement rate on major social platforms for each brand.
Ikea is the second most dominant brand with over 3.5 million monthly brand searches and an owned social score of 65,212, boosted by their 33.7 million social media followers.
However, the industry has seen a 28% decline in organic growth, indicating a lower demand for e-commerce brands.
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Online Brand Visibility
The online visibility of brands is ranked depending on the achievement score of their growth, and based on the level of impact a decline may bring to a brand.
| Rank | Brands with the biggest growth in visibility YoY | Brands with the biggest decline in visibility YoY |
| 1 | Ann Summers | Boots |
| 2 | Halfords | John Lewis & Partners |
| 3 | The Independent Pharmacy | Marks & Spencer |
| 4 | Ray-Ban | Smyths Toys |
| 5 | Adidas | Next |
Ann Summers is the leader in brand visibility, with a huge 1,258% boost in online visibility.
Halfords also improves its visibility, with a 9% rise.
These impressive gains in visibility show a strong strategy and a steady demand for e-commerce brands.
On the other hand, Boots suffers the largest loss in organic visibility, with a 58% plunge Year on Year.
John Lewis & Partners faces a similar situation, as it reports a 42% fall.
Managing director at Salience Search Marketing, Brett Janes said: “The e-commerce sector has faced huge challenges due to the pandemic and the cost of living crisis.
“To cope with the 28% drop in overall organic growth, e-commerce brands need to change their strategy.
“As the new year begins, many Brits will shop for bargains, which is a good chance for brands to boost their sales and prepare for the next financial year.
“This is a key time for brands to rethink their strategy to avoid losing customers.
“Ultimately, having a loyal and engaged audience on various online platforms is vital for increasing sales and tapping into the growing market demand.”
Full PDF report available here.
