2024 Amazon FBA seller calendar

January

Key events
January 1: New Year’s Day
January 2: Science Fiction Day
January 15: Martin Luther King (MLK) Day
January 31: Deadline for filing W-2 Wage and Tax Statement forms to IRS.

Tips

• Capitalize on New Year’s resolutions by promoting health, fitness, and self-improvement products.
• Research new winning products for 2024 using professional product research tools.
• Schedule a meeting with your Amazon consulting expert to plan inventory and shipping needs, considering that Amazon fulfillment centers are closed on New Year’s Day.
• Consider offering discounts or bundles on products related to common New Year’s resolutions.
• Start strategizing for upcoming holidays like Valentine’s Day and plan your inventory accordingly.
• Use this time to review your previous year’s performance and set clear goals for the year ahead.

February

Key events
February 1: Black History Month begins
February 2: Groundhog Day
February 10: Lunar (Chinese) New Year
February 11: Super Bowl Sunday
February 14: Valentine’s Day
February 19: Presidents’ Day
February 19: Family Day (Canada)
February 28: Deadline for 1099 tax form paper filing to IRS

Tips

• Leverage Valentine’s Day by promoting gifts, jewelry, and romantic products.
• Offer products related to the Super Bowl for football fans and enthusiasts.
• Enhance the customer experience with gift-wrapping services and personalized messages.
• Ask your Amazon PPC expert to Explore promotions and discounts for Groundhog Day and Lunar New Year.
• Update product listings with Valentine’s Day-themed images and content.
• Consider launching advertising campaigns targeting Valentine’s Day shoppers.

March

Key events
March 2–16: Florida Spring break
March 4–6: The Prosper Show
March 8: International Women’s Day
March 12: Daylight Saving Time
March 15: Deadline for tax filing — partnerships (must send form 1065), multi-member LLCs (must send form 1065), and S-Corporations (must send form 1120-S)
March 17: St. Patrick’s Day
March 20: First day of spring (Spring Equinox)
March 29: Good Friday
March 30: Easter Saturday
March 31: Easter Sunday

Tips

• Embrace the arrival of spring by updating product listings with seasonal imagery.
• Capitalize on spring break travelers by promoting travel accessories.
• Prepare for a surge in Easter-related sales by stocking up on decorations, gifts, and candy.
• Highlight products related to Daylight Saving Time and the start of outdoor activities.
• Leverage St. Patrick’s Day by offering themed products and promotions.
• Use the start of spring as an opportunity to refresh your product offerings.

April

Key events
April 1: April Fools’ Day
April 11: National Pet Day
April 15: Deadline to file taxes for individuals, sole proprietors, C corporations, single-member LLCs, or LLCs taxed as a corporation
April 22: Earth Day
April 23: World Book Day

Tips

• Capitalize on April Fools’ Day with fun and quirky product promotions.
• Highlight gardening, camping, and home renovation products as buyers plan for outdoor activities.
• Offer discounts on cleaning supplies, home organization products, and storage solutions as spring cleaning begins.
• Ask your Amazon account management to start ordering inventory for Amazon Prime Day, which typically occurs in July.
• Consider promoting eco-friendly and Earth Day-themed products.
• Update listings with Easter-related keywords and imagery to attract holiday shoppers.
• Begin preparing inventory for the Back-to-School season in August.

May

Key events
May 1–4: Labor Day in China
May 8–9: White Label Expo Las Vegas
May 5: Cinco de Mayo
May 14: Mother’s Day
May 14–16: Sellers Summit
May 27: Memorial Day

Tips

• Prepare for Mother’s Day by highlighting gifts, jewelry, and personalized items.
• Target summer shoppers by promoting outdoor products, grilling equipment, and beach gear.
• Offer discounts or bundle deals for graduation gifts and apparel as students graduate in May.
• Leverage Memorial Day by showcasing products related to grilling, camping, and outdoor entertainment.
• Plan inventory and promotions for Father’s Day, which typically occurs in June.
• Promote items related to Labor Day in China for international sales opportunities.
• Consider showcasing White Label Expo Las Vegas for potential business partnerships.

June

Key events
June 1: Beginning of Pride Month
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 20: First day of summer (Summer Solstice)

Tips

• Boost sales with Father’s Day by offering gifts, electronics, and personalized items.
• Consider selling Pride-themed inventory in honor of Pride Month.
• Offer products related to travel, camping, and outdoor entertainment as summer begins.
• Qualify for Lightning Deals during Amazon’s annual Prime Day event by offering significant discounts and promotions.
• Highlight products for Juneteenth celebrations.
• Prepare for the First day of summer (Summer Solstice) and promote relevant items.

July

Key events
July 1: Canada Day
July 4: Independence Day
July 11–12: Amazon Prime Day (predicted)

Tips

• Harness the energy of summer by selling travel-related items and summer merchandise.
• Offer patriotic Independence Day products, including decorations, fireworks, and summer essentials.
• Take advantage of Amazon Prime Day for increased traffic and sales potential.
• Start offering back-to-school supplies and apparel in late July to attract shoppers.
• Begin preparations for Black Friday and Cyber Monday in November.
• Promote your products for Canada Day if you sell in the Canadian marketplace.
• Use Amazon’s Lightning Deals for special promotions during Prime Day.

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August

Key events
August 2: International Beer Day
August 8: International Cat Day
August 16: Back-to-school
National Burger Day (August 24)
August 26: International Dog Day

Tips

• Focus on back-to-school sales with discounts and promotions on school supplies.
• Consider offering bundle deals for essential school supplies to boost average order value.
• Capitalize on International Beer Day by featuring beer-related products.
• Cater to pet owners on International Cat and Dog Days with pet supplies and accessories.
• List products related to National Burger Day for grilling enthusiasts.
• Get ready for Amazon Prime Big Deals in October by planning promotions and inventory.
• Keep an eye on upcoming seasonal trends for late summer and early fall.

September

Key events
September 2: Labor Day
September 5: Start of NFL season
September 15-October 15: National Hispanic Heritage Month
September 23: First day of Fall (Fall Equinox)

Tips

• Prepare for Labor Day by offering products for outdoor activities and end-of-summer sales.
• Highlight sports and football-related goods as the NFL season kicks off.
• Capitalize on the Mid-Autumn Festival by selling mooncakes and related items.
• Showcase Hispanic-origin products to connect with a broader audience during Hispanic Heritage Month.
• Begin planning for the Holiday Season by researching, purchasing inventory, and arranging shipping.
• Update product listings with fall-themed images and content as the season changes.
• Monitor the latest trends and keep an eye on competitors’ strategies for the upcoming holiday rush.

October

Key events
October 2–4: Rosh Hashanah (Jewish New Year)
October 10–12: Amazon’s Prime Big Deals (predicted)
October 14: Columbus Day
October 14: Canadian Thanksgiving
October 31: Halloween

Tips

• Maximize Halloween sales by promoting costumes, decorations, and spooky-themed products.
• Participate in Amazon Prime Big Deals by offering discounts, Lightning deals, and Today’s Deals.
• Highlight products perfect for fall activities, such as cozy blankets and autumn-themed apparel.
• Emphasize the quality of your products, particularly if they are handmade or handcrafted.
• Begin ordering inventory for the Lunar (Chinese) New Year to stay ahead of demand.
• Use social media and email marketing to showcase Halloween gift ideas and attract holiday shoppers.
• Keep an eye on emerging holiday trends and adjust your listings accordingly.

November

Key events
November 1: Beginning of the National Native American Heritage Month
November 3: Daylight Saving Time
November 5: Election Day
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada)
November 28: Thanksgiving
November 29: Black Friday
November 30: Small Business Saturday

Tips

• Participate in Amazon’s Black Friday sales event with significant discounts and promotions.
• Offer discounts on products that support veterans for Veterans Day.
• Sell Thanksgiving decorations, traditional dinner ingredients, and gifts for family and friends.
• Begin holiday discounts and promotions to attract shoppers with competitive pricing throughout the season.
• Prepare for a last-minute rush of Christmas gift purchases with expedited shipping options.
• Promote post-Christmas gifts and clearance items to capture holiday shopping momentum.
• Monitor inventory levels closely to meet the high demand during the holiday season.

December

Key events
December 2: Cyber Monday
December 7–15: Hanukkah
December 22: First day of winter (Winter Solstice)
December 24: Christmas Eve
December 25: Christmas
December 26-January 1: Kwanzaa
December 26: Boxing Day (Canada)
December 31: New Year’s Eve

Tips

• Capitalize on the holiday shopping frenzy by offering Cyber Monday deals and promotions.
• Sell Hanukkah decorations, gifts, and traditional treats to cater to holiday shoppers.
• Promote festive Christmas gifts, decorations, jumpers, and apparel.
• Highlight products related to cozy winter activities, such as hot chocolate and blankets.
• Prepare for a last-minute rush of Christmas gift purchases with expedited shipping options.
• Offer discounts and promotions on post-Christmas gifts and clearance items.
• Stay vigilant with customer service and shipping to ensure a positive shopping experience.