E-commerce has undergone a fundamental transformation in the past five years, driven by changing consumer behavior. In 2023, consumers adopted new technology to enhance their shopping journey, while also seeking value for their money. This had an impact on businesses ...
The retail and e-commerce industry in 2023 depends on Customer Experience as its core strength. According to Bain and Co., India’s e-retail market will grow to $150–$170 billion by 2027. This means an annual growth of 25%–30% and a market ...