How to Pick the Best Email Marketing Platform


Email marketing, where many view it as a dying industry, is still very active – by 2024, it is estimated that more than 361 billion emails will be sent each and every day. This massive resource is already being utilized by many different companies to market a wide array of products and services. Email marketing can be much more effective than other forms of marketing campaigns – email marketing campaigns have been shown to acquire 40 times more customers than Twitter and Facebook campaigns combined. Email offers can also make customers spend more than twice as much with a special email offer. Marketing professionals say that email engagement is their top metric for measuring content performance, that email is one of their top free and organic distribution channels, and that email newsletters are their most used form of content marketing. 


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